For anyone starting out or tightening up an existing plan: outline your goals, define who you are actually for, size up the competition honestly, and structure an approach to marketing that you will follow.
What is inside
- Goals — What you are building and by when.
- Target audience — Who pays you, and why they choose you.
- Competitors — An honest look at who else does this.
- Marketing approach — Where your next client actually comes from.